From there, the applicant is an obsession for shoes wood (material - obviously - is slowly filtering also from here). E 'curious as something normal and everyday as wood makes everything much more interesting, once these declined in its new and unexpected incarnations.
How misleading this block of maple, which is actually a block of like post-it:
Or like this umbrella made of real cork, environmentally friendly and waterproof:
[Umbrella sale here, block here.]